Presence · Performance Ads

Ad spend you can trace to revenue.

Google and Meta campaigns with tracking wired straight into your website, app or WhatsApp flow, so every rupee of spend can be followed to a lead or an order.

Performance Ads interface
Service line
Presence
Core stack
Google Ads, Meta Ads Manager, Click-to-WhatsApp
Cadence
Two-week sprints, demo every Friday
Pricing
Fixed per milestone

Sound familiar? Here's what changes.

  1. Today

    Clicks, but no customers

    The ad dashboard shows traffic, but nobody can say which campaigns actually produced paying customers.

    After we ship

    Conversion tracking from ad click to paid order or qualified lead.

  2. Today

    Landing pages that leak

    Ads send people to a slow homepage that doesn't match the offer, and most leave within seconds.

    After we ship

    Fast, focused landing pages built for each campaign.

  3. Today

    Spend on autopilot

    Campaigns run for months without changes while budget drains into audiences and keywords that never convert.

    After we ship

    Weekly optimisation with spend moved to what works.

Performance Ads, engineered for production.

Google and Meta campaigns tracked to the order or lead, not just the click.

  1. Landing pages interface

    Landing pages

    Fast, single-purpose pages built and A/B tested by our engineers.

  • Google Search & Shopping

    Campaigns for people actively searching for what you sell.

  • Meta (Facebook & Instagram)

    Audience-led campaigns for discovery, retargeting and lead generation.

  • Click-to-WhatsApp ads

    Ads that open a chat with your business, connected to your ordering flow.

  • Conversion tracking

    Server-side tracking so conversions are counted even when browsers block pixels.

  • Spend & return reporting

    Cost per lead and per order by campaign, in a dashboard you can check any time.

Included in every build

No extra line items.

  • Conversion tracking set up before spend
  • Server-side events for accurate data
  • Landing pages built per campaign
  • Weekly optimisation and budget shifts
  • Ad accounts owned by you
  • Live dashboard of cost per result
  • Creative testing plan
  • No percentage-of-spend markups
Performance Ads interface

Proven tools, chosen for the long run.

Typed, documented and widely used, so your in-house team or any future vendor can take over without friction.

Platforms
Google AdsMeta Ads ManagerClick-to-WhatsApp
Tracking
Google Tag ManagerServer-side eventsConversions APIAnalytics
Landing pages
Next.jsA/B testingCore Web Vitals
Reporting
Live dashboardsCost per lead / orderWeekly notes

Four steps. No surprises.

The same engagement on every project: scoped in writing, priced per milestone, shipped in the open.

  1. Step 1: Scope

    Scoping call

    We review past campaigns, your margins and what a lead or order is worth, then set realistic targets.

  2. Step 2: Fixed quote

    Within 24 hrs

    A fixed management fee in writing, separate from ad spend, which you pay to the platforms directly.

  3. Step 3: Two-week sprints

    Demo every Friday

    Tracking and landing pages first, then campaigns. Every Friday you see spend, results and the changes we made.

  4. Step 4: Launch & support

    Post-launch warranty

    We scale what's working, cut what isn't, and you keep the accounts and data if you ever stop.

ads-console · this weekLive
Campaign MonitorTracked to Order
  • Lead from Search campaignKeyword group: high intent · form submitted4m ago
  • Click-to-WhatsApp chat openedMeta ad · routed to ordering flow9m ago
  • Budget shiftedMoved from low performer to best ad set1h ago
Server-Side Tracking · 0 simulated

Every rupee followed from click to customer.

Tracking is wired before a rupee is spent. You see which campaigns bring orders, which only bring clicks, and where budget moves each week.

  • Orders and leads attributed to campaigns
  • Underperforming spend paused quickly
  • Landing pages tested, not guessed

Illustrative interface. Events stream while it is on screen.

Performance Ads FAQ

Questions, answered plainly.

What founders usually ask before starting a performance ads project.

Something else? Ask an engineer

  • It depends on your margins, market and goals. We work backwards from what a customer is worth to you and recommend a test budget during scoping, then scale only what proves itself.

  • No. You pay a fixed management fee agreed in writing and pay ad platforms directly. Our incentive is results, not getting you to spend more.

  • You do. Campaigns run in accounts owned by your business, so the history, audiences and data stay with you whatever happens.

  • Yes. Click-to-WhatsApp ads open a chat with your business, and we can connect them to an automated ordering or booking flow.

  • Data starts arriving in days, but campaigns need a few weeks of testing to find what works. We report weekly so you can see the learning, not just the end result.

Next step

Tell us what you're building.

A senior engineer reads every brief. You get a written scope with a fixed price per milestone, usually within a day.

Written scope
Within 24 hours
Pricing
Fixed per milestone
Ownership
100% of code and IP